In response to the task set, I believe that I have branded the Grime artist Affie succesfully over all three media texts. His image is the perfect for the music genre he is about to enter, and due to clever poster placement, subliminal hints to a certain audience and makreting schemes including guest appearences in other Grime artist's albums, Affie will attract the correct audience needed to make him sucessfull in the Grime scene, but also setting up the movement of 'Affie' which i designed to break him away from the many other artists whom clog up the scene. Affie can be succesfull in not only the UK niche scene, but he can go global.
Philip Kotler describes an Artist's campaign as a 'media mix', which I truelly believe that Affie has got the perfect ballance of. I believe that Affie follows Kieth Negus's view of artist's who stay true to there backgrounds and who have there 'feet on the ground' as being 'an organic act'. This for me is what makes the appeal of Affie so great, cementing his audience.
Philip Kotler describes an Artist's campaign as a 'media mix', which I truelly believe that Affie has got the perfect ballance of. I believe that Affie follows Kieth Negus's view of artist's who stay true to there backgrounds and who have there 'feet on the ground' as being 'an organic act'. This for me is what makes the appeal of Affie so great, cementing his audience.
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