Feedback

Excellent. Detailed links real media products to achtual. realises the concept well and seeking to develop this.  Can you identify the traget audience accrding to their VALS and use and gratification?
Can you also sort the image - which do not show properly.  Try using scribd http://www.scribd.com/
or Google documents - sign up with a free email.

The fellow grime and underground artists such as Affa use star image to show their niche market audiences by not having their faces on their album covers. this attracts people who simply want to listen to music and not follow a celebrity like many of the mainstream artists of today. A lot of the artistic covers especially with grime artists seems to be rather aggressive images. These images would appeal to the teenage clubbing   scene as the dancing used to enjoy grime and dubstep music is normally very aggressive and abrasive, with people bouncing off of one another energetically. You could say the star image of these artists is to be quite 'tough' and 'hardcore' as in the young people nowadays it is seen to be cool if you are scary or intimidating to others. again, this rebellion era is being pushed forward by these artists and loud and abrasive music. It could also be said that the types of people that listen to this kind of music, also find themselves in  trouble with the law at one stage or another, as the aggression seems to be ingrained into them by their idols.

chase and status

Tempa T

skream

Devlin

Kano

Wu Tang Clan

Research and Evaluation of the Institution and Context of Our Artist

When researching record labels for Affa, i took into consideration the position in his career that he would be at when making 'Party Animal'. i discovered 'Def Jam' records firstly, a prestigious hip hop record label catering for the likes of Ghostface Killa and Kanye West. but, i feel that Affa is not quite well known enough at this point to be signed to such a world wide label, so i  found 'Tempa'. Tempa is an up and coming underground label based in the UK, producing not only grime music but also dubstep and club music, certainly up and coming genres aimed at the younger generation of people. www.tempa.co.uk
We would hope that this minor record label, not being a subsidiary of any larger company, could give Affa the push start he needs to get into the larger record labels such as Def Jam, and be noticed worldwide.

Skream's post dubstep genre was produced by Tempa.

Benga, also like Skream, was produced by Tempa and now is seen as the Dubstep mecca by a world wide audience.

Feedback

A well presented blog so far which deals with the initial concept well.  You do need to post the treatment of your song.  You also make very good points about the image and the concept, which can be supported further by academic ideas/ quotes on the music video and star image.  Your research into exiting acts could be extended further and linked to your concept.  Excellent work through sustained blogging with all homework’s completed in detail.  You make use of different blog tools and are able to link ideas to real media concepts.

Well done! 

Research into real and similar artists

View more presentations from hurtwoodhousemedia

Proposal for a New, Popular Music Artist

Name: Jakey shotinthemouth Jefferson

Genre: Grime, Party music, Witch house electro.

Type of Act: a crowd warming, high energy MC. Always performing live, not using any backing tracks or auto tune. a natural performer designed for the independent scene.

Star image: strictly independent. sees mainstream music as the enemy, rapping about social concerns and polotics. making people think about the problems people face in day to day life. the feeling of aknowledgement that people are in the same boat as them, will attract the correct audience to this particular artist.

Choice of Track: the track should be 'punchy' with throbbing bass lines and fast rapping. a sort of anarchist view on the subjects he is rapping about in a poet like form. it is important for the audience to realise that the artist has a strong link with them.

Narrowing Down Your Ideas

Ghostpoet's video of 'cash and carry me home' inspired us to create a deep and dark video, designed to unsettle the audience. The design elements used within this video has given us an idea of the theme that will run through our video and the sort of minimalisitic prop type we will be using.
After watching this video we have come up with a list of possible props/ideas to use-:
- oil canister (set alight)
- see-through glasses
- a cardboard cutout of the innards of the body.
- large heads placed on small bodies- puppets
- clear bottles, jars, hanging up (fluorescent liquids in the bottle)

-setting - blacked out studio space (minmal)
- using the natural light created by the flames of the oil canister
- possible spotlights focused on the props
- floorlights

characters- Afalabei will be our main guy who will play the part as of the grime artist in question.

My Proposal

With the song being 'Party Animal Remix' by Mikill Pane, i was hoping to create a dark and unsettling video, using one main character to rap over the harsh dubstep backing track. the genre is commonly now known as 'Grime' (being an aggressive and dance like track). Our lead artist will be encased in a blacked out room with simply a canister in the middle. Starting with artificial light, he could be lit from the floor and half way through the song he lights a match and throws it into the canister, creating a blaze, light enough to light up the room naturally. Other props that could be used enclude a makeshift replica of the innards of a human. Looking obviously unrealistic, at one point of the video, the body can beat. it is not suppost to look realistic, but a rough, working copy of the body. The 'Star Image' is very independent and creative, with the origional video of Party Animal Remix basing it's self around the black communitie's independance and importance in a voting scene.




A Black community feeling screen grab

 http://en.wikipedia.org/wiki/Race_(classification_of_human_beings) - the definition of race and different class groups and why a video would want to focus on a particular racial group.

Research of Real Artists of The 'Independent' Type

I will be focusing on the independent band rather than the materialistic type as it interests me more as a young director. i believe i can be more artistic and darring with these sorts of videos, and eventually create something that will interest others and hopefully make people think.

Foals: http://www.youtube.com/watch?v=SK9iyQJuFGg&ob=av3e

(4 PIECE INDIE BAND FROM ENGLAND)NATURAL STYLE

Fleet Foxes: http://www.youtube.com/watch?v=DT-dxG4WWf4
(FANTASY FOLK BAND)

Wu Lyf: http://www.youtube.com/watch?v=9yW73ENT3w0
(WITH THERE 'CULT LIKE' FOLLOWING, WU LYF'S FACES ARE HARDLY SHOWN AND THEY BASE THERE MUSIC AROUND WORLD ISSIES AND POLITICS. DEEP AND DARK 'DRONING' SOUNDS MUCH LIKE SOME OF RADIOHEAD'S MUSIC)

Introduction To Advanced Portfoilio

The Brief : A promotion package for the release of an album, to include a music promo video, together with two of the three options..

a website for the band
a cover for the digipack (cd or dvd)
a magazine advert for the digipack

all meterials are to be produced by the students accept for non-origional sounds or images from radio or video work. permission from the artist will be asked before using their music.

Radiohead Lotus Flower

http://www.youtube.com/watch?v=cfOa1a8hYP8

A typical idea of an artistic video, based around the star image of Tom York (a different star image to say One Direction who are manufactured.). Radiohead left BMG (one of the big 5) to retain more control over their music. AN act that One Direction for example, would never do.

What I Have Found Out About Music Videos

firstly, independent and major record labels are very different in idea and target audience. but, as Keith Negus said, ' there is a web of major and minor labels.' they all help eachother in the market. the music video's are also an extended advert for the artist and record label. seperating the independent labels to the major labels.

http://en.wikipedia.org/wiki/Oligopoly
Oligopoly is a selection of companies that own and/or control a an area of the market. an example of this would be the 'big 5'..
1. Sony
2. Universal
3. BMG
4. Warner
5. EML
 These labels own 76% of the Brittish music market with the Independent labels only owning 24%

."Music video is not primarily a commodity form but a promotional one" (Andrew Goodwin, 1992)
. "Music videos now provide pictures for the songs in our heads" (Joe Saltzmanhttp://www.riprense.com/Dailynewspagesaltzman.htm ) 

Evaluation of prelim video shoot.

I believe that our section we filmed was successfull because of the teamwork we used. with me directing for most our time, everyone was focused on what was going on and their jobs were done proffesionally. using our story board, we all thought that the quick shot technique we were using worked well to describe the fun and playfull nature of the band. (ironically called Jane Doe (a dead unknown woman) and the undisirables). i believe that we could have experimented more with the shot choice, but we4 decided to stay to the 'safe' option of midshots and close up's showing their expressions, appealing to their audience. using a camera stand gave the the chance to move the camera from musician to musician without shaking, giving me confidence in what i was doing.

Jane Does and the Undesirables image

the image of Jane Doe and her band influenced our video dramatically. the fun sound they produce needed to be matched with a quick video which was easy on the eye and that doesnt stay in the same shot for too long at once. the backing set was also easy on the eye with a plain and traditional curtain vail masking the 'backstage area'. this helped us produce an easy music video that bounced around from character to character.







http://en.wikipedia.org/wiki/Storyboard - my prefered way of visual forms

Narrative analysis

the music video for Foals's 'Spanish Sahara' is the exact opposite of Dyer's theory of 'pop stars' as the lead singer of the band seems very natural in the surreal, frozen landscape. there are no backing dancers revolving around him. it is simply him on his own. it is more of a an indie video with the character closely linked with the landscape.

another band i am interested in is Radiohead. they share the same melachony music that i love with my art background.

http://en.wikipedia.org/wiki/Melancholy

. as a group, we focused on the middle art of the music video.
. we made sure that the cuts were quick and snappy, giving each member of the band equil amounts of camera time.
. because of the fun loving essence of the song, we chose to focus on the musicians expressions, quickly alternating between each of them.