This is very good blogging Jake. I feel that you clearly understand audience feedback in your comments on the You Tube postings and the questionnaire feedback. This has helped inform you what is positive and what is critical of your music video. Further you are able to relate this to Hall's reception theory and apply this to the star image of your artists Affi - well done with this. You do need feedback on the Cd digipak and poster. Perhaps you could post some focus group feedback or interview a couple of students re your campaign.
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