I believe that an Effects model 2 audience will be more prominant than a model 1, when it comes to Affie. His star image of being a 'normal innercity, working class rapper' will appeal to those who are much like him, therefore having long term effects on these audence's mindsets. The clothes he wears are designed to become a fashionable trait, his arrogance in the music video is a tried and tested way of being a succesfull Grime artist, and with the genre still being a mainly underground hobby for innercity youths, the actions are copied and seen as a 'cool' persona to emulate. I suppose you could say that much like the likes of Run DMC, glamorising the statement 'Fuck the Police', Affie is glamorising the persona of being a disrespectful citizen, claiming that if you do so, you will be above others in your field (shown by the 'space' theme and his thrown). Stuart Hall's intelligent communities will be highlighted when Affie's products are shown to the public.
Blumler and Katz's research in the 50's shows that audience's take pleasure in the products they consume, also selecting pleasurable parts out of the products which they feel neccesarry. Our products could spread the idea that it is 'ok to be working class and not rich', with the digipak showing off Affie's shoes, emplying that he is accustomed to 'street life', like most. A surveillence is used over all of the media products to show what is happening in the Grime scene and how it should move into the mainstream, therefore reaching out to a larger audience, like Affie is trying to do. Affie's audience, although niche, is also segmented into C1, C2 and even D on the JICNARS scale, stearing clear of higher classes, and stearing towards those who need hobbies to conform to because of the lack of jobs on the market at this point of time. our teenage VALS would be rebels and Trendies, craving the attention of there peers through surface confectionary but also wanting to create a 'movement', and more importantly, be a part of a global social wave.
Blumler and Katz's research in the 50's shows that audience's take pleasure in the products they consume, also selecting pleasurable parts out of the products which they feel neccesarry. Our products could spread the idea that it is 'ok to be working class and not rich', with the digipak showing off Affie's shoes, emplying that he is accustomed to 'street life', like most. A surveillence is used over all of the media products to show what is happening in the Grime scene and how it should move into the mainstream, therefore reaching out to a larger audience, like Affie is trying to do. Affie's audience, although niche, is also segmented into C1, C2 and even D on the JICNARS scale, stearing clear of higher classes, and stearing towards those who need hobbies to conform to because of the lack of jobs on the market at this point of time. our teenage VALS would be rebels and Trendies, craving the attention of there peers through surface confectionary but also wanting to create a 'movement', and more importantly, be a part of a global social wave.
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