Feedback on Director's Commentary

Affi

Hector, Jake Karis and MiMi

Sound and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create ‘earthquake’ effects.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – in glitch effects and blinder lights in production. This is sustained and thorough and accurate in discussion of the branded themes of the MV of urbanism and a social realist feel.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well if implied in the commentary.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the Grime genre. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and Well presented work.

Photoshop

Photoshop, the image manipulation softwere tool was used to create our ancillary texts (poster and digipak). We took photos of our character and manipulated them to make Affie accepteable for the Grime scene. His 'bad attitude to society', prison lineup idea was created through layering his photo over a real prison lineup. we made his face transparent through effect tools and changed the colour saturation to black and white to create a mysterious persona around Affie.

Task 4 - Technology in Pre- Production

Technology played a major part in our pre production stage of coursework. Starting with gaining permission to use the track itself, we emailed our artist Mikill Pane to tell him of our intentions for his track to be used. older methods such as writing a letter would have taken far too long to send off and reply to, so the new technologies made this proccess much easier.

When creating our storyboards, new technology helped us create anamatics, creating a much more similar product to what our end product will look like. This was an interesting take on the common storyboard idea which could only have been possible with the Sony NX5 cameras we used.

Youtube is an online video streaming site which was heavily rellied on for ideas and concepts which inspired us. This and Internet research helped inspire our videos and start our creativity, seeing similar products to what we wanted ours to look like.

http://www.youtube.com/watch?v=yazztvxF4lY - Mikill pane origional track.

E Blogger was an online technology which enabled us to keep tracks of our processes, leaving our thought trace of every idea we had and considered. This is a clever way of being able to recall past ideas.

http://www.blogger.com/home

http://en.wikipedia.org/wiki/Uniform_resource_locator - The definition of a 'URL'