firstly, independent and major record labels are very different in idea and target audience. but, as Keith Negus said, ' there is a web of major and minor labels.' they all help eachother in the market. the music video's are also an extended advert for the artist and record label. seperating the independent labels to the major labels.
http://en.wikipedia.org/wiki/Oligopoly
Oligopoly is a selection of companies that own and/or control a an area of the market. an example of this would be the 'big 5'..
1. Sony
2. Universal
3. BMG
4. Warner
5. EML
These labels own 76% of the Brittish music market with the Independent labels only owning 24%
."Music video is not primarily a commodity form but a promotional one" (Andrew Goodwin, 1992)
. "Music videos now provide pictures for the songs in our heads" (Joe Saltzmanhttp://www.riprense.com/Dailynewspagesaltzman.htm )
http://en.wikipedia.org/wiki/Oligopoly
Oligopoly is a selection of companies that own and/or control a an area of the market. an example of this would be the 'big 5'..
1. Sony
2. Universal
3. BMG
4. Warner
5. EML
These labels own 76% of the Brittish music market with the Independent labels only owning 24%
."Music video is not primarily a commodity form but a promotional one" (Andrew Goodwin, 1992)
. "Music videos now provide pictures for the songs in our heads" (Joe Saltzmanhttp://www.riprense.com/Dailynewspagesaltzman.htm )
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