Sunday 25 September 2011

Research and Evaluation of the Institution and Context of Our Artist

When researching record labels for Affa, i took into consideration the position in his career that he would be at when making 'Party Animal'. i discovered 'Def Jam' records firstly, a prestigious hip hop record label catering for the likes of Ghostface Killa and Kanye West. but, i feel that Affa is not quite well known enough at this point to be signed to such a world wide label, so i  found 'Tempa'. Tempa is an up and coming underground label based in the UK, producing not only grime music but also dubstep and club music, certainly up and coming genres aimed at the younger generation of people. www.tempa.co.uk
We would hope that this minor record label, not being a subsidiary of any larger company, could give Affa the push start he needs to get into the larger record labels such as Def Jam, and be noticed worldwide.



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Skream's post dubstep genre was produced by Tempa.
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Benga, also like Skream, was produced by Tempa and now is seen as the Dubstep mecca by a world wide audience.




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