Evaluation of Digipak

I believe that this Digipak succesfully conforms to the persona that we are tying to Give Affie. Starting with the front cover, the plain black and white colour scheme reminds us of the 'old school' era that Affie's background is from. This combined with the album title 'Return of the Flattop' sets the scene of the late 80's and 90's with artists such as 'NWA' and 'Wu Tang' sporting this style. Affie is taking something which is old and classic, and reafirming it into the 21st centuary by linking old school hip hop to the relatively new, 'Grime' genre. We have also used the 'Flat top' hair style to create a tie in with the album, working as an extra movement which would set Affie away from the crowd. The idea in our video of Affie being from 'out of this world' is also represented in the Digipak, With a translucent effect being used on Affie giving him 'abnormal powers' (much like a superhero). This is continued through to the back cover where shining stars are the only coloured visual on the Digipak. This visual gives a subliminal story, telling us that Affie's home is far way and he doesnt belong on Earth. He is suposedly super human, hence his unbeatable lyric choices, beats and flows in his tracks. On the back cover, we also gave a Blackberry Messanger Barcode and Website, keeping with the current media technologies and making it quick and easy for listeners of the album to access more information about Affie and his music. We also used Tempa T's 'Next Hype' single cover to place him in the correct genre and therefore attract the correct audiences (preferably neiche and not mainstream as these are more suited to his lyrics and genre). Finally, the middle covers again are simple images, directly representing the audience he is targeting. the lighting shot gives the impression of a show about to start, or Affie's carrer to start.