Looking at the various 'Grime' artists around, and how they use their digipacks to sell themselves to the Grime Market, i created this digipack cover to introduce Affie himself, as well as perhaps a fun and jokey style that he could represent. this is shown by the cropping of his head, only showing his eyes, forehead and haircut. i also decided to create an 'ugly' caricature of Affie, which would perhaps appeal to a niche, artistic audience who would listen to the underground genres. The Album name 'Return of the Flattop' shows how he has a retro style which will appeal to the younger generation who are into the latest fashionable icons. i believe that the niche audience that we are targeting will like this cover because of its 'retro' links and clearly fashionable, minimalistic style, wilst also promoting our artist and getting his face in stores.
http://en.wikipedia.org/wiki/Retro_style
This is a link, showing exactly what the retro style meens. the 'out of date' and vintage idea is currently increadibly fashionable.
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