We decided to use the institution Vertigo because of their previous musical films they have supported. Other films they have made prove that the main target audience for Vertigo is a male audience. Films such as ‘Stoned’, ‘Football Factory ‘ and ‘Strummer Ville’ all prove this. they do make low budget films for first time for first time directors. Marketing our film will be mostly DVD sales, seeing as our band is fictional and not a well know band with a constant support. But, with the male market Vertigo are aiming their films at, the rockstar idea would also influence the male market to go watch it. So advertising in television would also be a good idea. Blogging would be useful also as the male fans of Vertigo films will read the blogs and see the film.
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