My target audience would be the teenage audience between 15 and 30. As all teenagers are interested in the latest music and the vast variety of genres to listen too, the stereotypical rock star image has become a fashion look for the younger generation. Films such as ‘The Doors’ and ‘Walk the Line’ have been about some of the most famous musicians of all time, the people who started these fashion statements. Our product would continue this trend, but hope to bring a new angle on the cliché documentary about your favourite band. The audience should feel regret, that they did not see more of the rock star, but should feel interested to continue watching, as our main character (the reporter) delves deeper into the life or a rock star in order to find clues for his murder.
Because both male and females teenagers enjoy the rock and roll music genre, our product would attract both sexes to watch it. Our rock star could be seen as attractive to a female audience, and quite ‘cool’ to a male audience, whilst being able to play guitar and sing in a band is seen as a popular thing to do anyway. I would attract these audiences by advertising on social networks (facebook and myspace) because the younger generation use these networks in there daily routine as well as their lives at school. I would also advertise on musical channels such as NME and in-between popular teenage TV shows such as ‘Skins’ and ‘Misfits’
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