Feedback on Director's Commentary

Affi

Hector, Jake Karis and MiMi

Sound and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create ‘earthquake’ effects.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – in glitch effects and blinder lights in production. This is sustained and thorough and accurate in discussion of the branded themes of the MV of urbanism and a social realist feel.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well if implied in the commentary.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the Grime genre. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and Well presented work.

Feedback -evaluation Task Three

This is very good blogging Jake.  I feel that you clearly understand audience feedback in your comments on the You Tube postings and the questionnaire feedback.  This has helped inform you what is positive and what is critical of your music video.  Further you are able to relate this to Hall's reception theory and apply this to the star image of your artists Affi - well done with this.  You do need feedback on the Cd digipak and poster.  Perhaps you could post some focus group feedback or interview a couple of students re your campaign.

Teacher Feedback

A creative and imaginative way to present the conventions of the music video. However I feel that further evaluation is needed to assess how you have used those conventions.  You can do this by further post entries which:

1. Make more explicit the conventions of music video's and digipaks

2. Use of a wider range of examples - linked to real media

3. Fuller evaluation - what have you used and developed/ challenged.

Can you please extend evaluation task 1 to add more detail to your response.

Feedback

Can you blog a rough cut of your video edit?  Also you need to consider the structure to your posts, perhaps use two or three rather than just one entry.  What you have posted is sound, but in the last week you have done much more that what you comment on!

Feedback

The animatic is proficient- there is no casting on your blog and some what an over reliance on group presentations.  It is difficult to identify and credit your own ideas I know that you worked fruitfully on the animatic and your comments are noted.  But, is there an area for development with your own evaluation  - perhaps you need to see me about this, to help identify your work - I know you have completed quite a bit!

There are gaps in your most recent blogs  these are blank with no information on - please complete these posts as soon as possible.

Feedback

Excellent. Detailed links real media products to achtual. realises the concept well and seeking to develop this.  Can you identify the traget audience accrding to their VALS and use and gratification?
Can you also sort the image - which do not show properly.  Try using scribd http://www.scribd.com/
or Google documents - sign up with a free email.

Feedback

A well presented blog so far which deals with the initial concept well.  You do need to post the treatment of your song.  You also make very good points about the image and the concept, which can be supported further by academic ideas/ quotes on the music video and star image.  Your research into exiting acts could be extended further and linked to your concept.  Excellent work through sustained blogging with all homework’s completed in detail.  You make use of different blog tools and are able to link ideas to real media concepts.

Well done!