A proficient presentation of the CD digipak design and the importance of album covers. I feel that you could have developed research more into the conventions of Album digipak's and addressed layout and design more closely. Excellent initial design's into CD covers for your group artist and good consideration to target audience.
Friday, 21 October 2011
Wednesday, 19 October 2011
This is what the set up of my Digipak would look like, thinking about the Enigma of old school meeting new school. A king sitting on his thrown has been transformed into a Grime Artist sitting on 'the world' (you could say). The Gargoyles are also a nice touch i believe, giving the set an old, horror or fairytale theme making him mysterious and fits him into the underground society. The ink and quill font works well, linking with the kings and queens theme. i thought this worked really nicely, contrasting with the modern fashion of Affie which is clearly shown on the front cover.
This is an idea for our set that i also drew out, but found faults with. I believe that having the fire near to the star cloth and thrown is a real saftey hazard that will put our set in danger. the natural light of the flames would also not pick up with all the artificial light being used on the walls. so, i thought that the oil canister can be used in the girl scenes where there is actual, natural light, and in the studio, we can focus on the thrown, adding the gargoyles for extra effect. I believed that by me drawing out the set, i could realise the faults visually and fix them.
Feedback of pitch
For our feed back, i asked questions to students and friends whom would enjoy listening to the grime genre. my questions included..
1. Do you believe 'Affie' is fashionable?
2. Does the artist in his appearence and act do the 'grime' genre justice?
3. Is the video captivating, with the lighting ideas?
4. Is the woman make you interested in continuing watching the film?
5. As the bassline comes in, does it create a poweful image?
6. Would you buy the album?
After sending 'The Movement' an email asking for concent, we were delighted to recieve back the following email, saying that our request has actually been passed on the Jake Gosling 'Mikill Pane' himself.
I have passed on your query to jake@themovement.uk.com
Best,
Sarah
1. Do you believe 'Affie' is fashionable?
2. Does the artist in his appearence and act do the 'grime' genre justice?
3. Is the video captivating, with the lighting ideas?
4. Is the woman make you interested in continuing watching the film?
5. As the bassline comes in, does it create a poweful image?
6. Would you buy the album?
After sending 'The Movement' an email asking for concent, we were delighted to recieve back the following email, saying that our request has actually been passed on the Jake Gosling 'Mikill Pane' himself.
I have passed on your query to jake@themovement.uk.com
Best,
Sarah
Tuesday, 18 October 2011
Monday, 17 October 2011
Letter of permisson to 'The movement'.
Digipack Design
Looking at the various 'Grime' artists around, and how they use their digipacks to sell themselves to the Grime Market, i created this digipack cover to introduce Affie himself, as well as perhaps a fun and jokey style that he could represent. this is shown by the cropping of his head, only showing his eyes, forehead and haircut. i also decided to create an 'ugly' caricature of Affie, which would perhaps appeal to a niche, artistic audience who would listen to the underground genres. The Album name 'Return of the Flattop' shows how he has a retro style which will appeal to the younger generation who are into the latest fashionable icons. i believe that the niche audience that we are targeting will like this cover because of its 'retro' links and clearly fashionable, minimalistic style, wilst also promoting our artist and getting his face in stores.
http://en.wikipedia.org/wiki/Retro_style
This is a link, showing exactly what the retro style meens. the 'out of date' and vintage idea is currently increadibly fashionable.
Friday, 14 October 2011
Feedback
The animatic is proficient- there is no casting on your blog and some what an over reliance on group presentations. It is difficult to identify and credit your own ideas I know that you worked fruitfully on the animatic and your comments are noted. But, is there an area for development with your own evaluation - perhaps you need to see me about this, to help identify your work - I know you have completed quite a bit!
There are gaps in your most recent blogs these are blank with no information on - please complete these posts as soon as possible.
There are gaps in your most recent blogs these are blank with no information on - please complete these posts as soon as possible.
Thursday, 13 October 2011
Shoot Day Plan
In order to be extra prepared, we decided to create a schedule of our shoot day. Having two locations is another reason to plan our time, as travel time also comes into our shoot day and wastes time out of the short time we have already.
9 00 - makeup and costume, Georgina will get dressed into her appropriate costume, and get her makeup and hair done either by Karis or Mimi. Affie will be dressed by Hector or Jake. Arrival of Throne- delivered. Unpackage thrown, set up into place.
9 30 – Check all props are in place, and the set is perfect. Rehearse Georgina and Affie, with background song playing- like the screen tests.
10 -00 – 11.30- Shoot Affie's shots in film studio
List of shots
10.00- 11.30
– Shoe
– Mid close up of the face.
– Puddle and Affies foot
– Lips
– Blackout
– Establishing shot of the chair and Affie
– Close up of Affie
– Lips
– Close up
11.30- 1.00
Shots outside at Beatrice Webb, abandoned playground- barrel being lit Barrel- oil can outside
– Over the shoulder view of the girl and the barrel
– Girl hands over the barrel
– Establishing shot of the barrel
– Extreme close up of the fire coming out of the barrel
1.00-1.20 -Lunch
1 .30-2.00- Travel to Guildford
2.00-2.30- Find the location of chosen shooting area, and set up. Off licence Shop
2 30 - 4.30
List of shots
- Girl going into the shop
- Outside shot of the girl buying a drink inside.
- She walks out the shop
- Girl continuously walking down a street
- filming her from behind
-filming her from in front
- Side on angle shot of girl walking
- Feet shot of the girl walking
4 30 - 4 50 - travel back to school
Wednesday, 12 October 2011
Video recording of editing process
As a group, we edited the storyboard in order to cut our chosen shots to the rhythem of the beat. we worked together, all having our own ideas we had to narrow down as to which shots to use and where.
Tuesday, 11 October 2011
Evaluation Of Animatic
What i believe a storyboard does:
A story board provides an accessible, visual tool with common, understandable codes, particularly useful when persuing media work in groups.
From the animatic, i learnt that there is such thing as a powerful shot, at a powerful part of the song. Our example of this is when the bass line comes in and we first hear Affie's voice, an Establishing shot is used to fully see the effect on the set that the oil canister in flames has. We also used a sudden blackout before the powerful bass comes in. This was an experiment that we soon realised enforced a huge amount of focus onto the next shot. This we believe gives the audience a 'WOW' factor when introduced to our star for the first time.
Some areas, i believe may need to be addressed are the shots that are repeated. Some of the shots are actually the same shot but from a different angle (especially of the girl on the streets), or with a different background. Exactly the same shot is much easier to achieve in the scenes with just Affie in because the scenery around him shall be basic and easily replicated (a pure black background with reflected flame light).
From the Editing process it's self, i learnt the real problem of holding a shot for too long, as i did not realise just how boring a video can look when shots are held for too long (we feel long shots suit our 'off beat' video, but we had to know the difference between a nice long shot one that is held for too long). I also learnt the easiest place to cut two shots together. When a loud snare or kickdrum is heard and the noise levels rocket up to the red section, this is the ideal place for a cut, keeping on the beat and rhythmic.
A story board provides an accessible, visual tool with common, understandable codes, particularly useful when persuing media work in groups.
From the animatic, i learnt that there is such thing as a powerful shot, at a powerful part of the song. Our example of this is when the bass line comes in and we first hear Affie's voice, an Establishing shot is used to fully see the effect on the set that the oil canister in flames has. We also used a sudden blackout before the powerful bass comes in. This was an experiment that we soon realised enforced a huge amount of focus onto the next shot. This we believe gives the audience a 'WOW' factor when introduced to our star for the first time.
Some areas, i believe may need to be addressed are the shots that are repeated. Some of the shots are actually the same shot but from a different angle (especially of the girl on the streets), or with a different background. Exactly the same shot is much easier to achieve in the scenes with just Affie in because the scenery around him shall be basic and easily replicated (a pure black background with reflected flame light).
From the Editing process it's self, i learnt the real problem of holding a shot for too long, as i did not realise just how boring a video can look when shots are held for too long (we feel long shots suit our 'off beat' video, but we had to know the difference between a nice long shot one that is held for too long). I also learnt the easiest place to cut two shots together. When a loud snare or kickdrum is heard and the noise levels rocket up to the red section, this is the ideal place for a cut, keeping on the beat and rhythmic.
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